Google use longer snippets and scrap the description tag
Posted by owen | Filed under Updates
Google have decided that the best way to serve long tail queries is to remove the use of the description tag in the SERPs and replace it with a longer snippet taken from the text on page.
Google loves brands, not relevancy
Posted by owen | Filed under Universal search, Updates
About 2 weeks ago some strange things started happening in the SERPs. People were noticing big changes to the rankings with some results that had been stable just flying out the top ten. The rankings were been knocked out by big brands with pages that were not necessarily as well targeted as those they were replacing.