Google loves brands, not relevancy
Posted by owen | Filed under Universal search, Updates
About 2 weeks ago some strange things started happening in the SERPs. People were noticing big changes to the rankings with some results that had been stable just flying out the top ten. The rankings were been knocked out by big brands with pages that were not necessarily as well targeted as those they were replacing.
Universal search will take over
Posted by owen | Filed under Universal search
The true scale and impact of universal search has yet to be realised. There is masses of content out there and Google may choose to include more formats than just image and video in the SERPs. Whilst text results will always play a part, this will be an ever decreasing part. We need to be prepared for this and to be taking pro active steps to change the way we think about SEO. The technical aspect is ever decreasing, which means we have to provide value elsewhere. This value comes in being able to manipulate functions such as blended search to our advantage.
How is universal search triggered
Posted by owen | Filed under Universal search
This is basically a burning question of mine I never got the chance to ask at SES. I sat and thought it through for a while and so here comes my theory…