How to spot paid links and what Google should do about them

There are lots of sites that use paid links, many of them are mainstream companies. It doesn’t take long to do a quick backlink check on some of the major companies in competitive markets to find a few that do. If you find a certain company conspicuous in it’s absence, on a competitve search term, then it’s more than likely they are being penalised for mal practice, such as paid links.

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