So you think you know integrated SEO
Posted by owen | Filed under Agency life, Business SEO
Integrated SEO is something which should play a lot bigger part of everyday agency life than it does. Unfortunately I have found it’s always difficult to get people of different areas of expertise in the same room within the same agency. With integrated SEO you have the additional problem that often the interested parties are in different agencies some which may even have their own SEO departments who probably pitched for the work you’re doing.
The solution seems to start at home, or at least in the agency sense! Knowing the full spectrum of services your agency offers and how these integrate into what you do is essential. This means you can spot opportunities for integration from the very first meeting with the client and as you build a relationship with them. This also makes a very strong case for giving you the business for the additional services and not another agency. Additionally this can be used the other way to get SEO business out of clients your agency does other services for.
A core case study to read up on and site to clients as often as possible is the Orange “I AM” campaign. Read up on this and go forth and integrate!