Universal search will take over
Posted by owen | Filed under Universal search
The true scale and impact of universal search has yet to be realised. There is masses of content out there and Google may choose to include more formats than just image and video in the SERPs. Whilst text results will always play a part, this will be an ever decreasing part. We need to be prepared for this and to be taking pro active steps to change the way we think about SEO. The technical aspect is ever decreasing, which means we have to provide value elsewhere. This value comes in being able to manipulate functions such as blended search to our advantage.
Why trademark law might not just affect PPC
Posted by owen | Filed under Business SEO
Trademark law has long been an issue of contention on the internet, there have been numerous cases surrounding it. What I want to highlight is not the multitude of these cases that are currently ongoing, but the massive implications for SEO if any of these ever see there way through court and set president. Read the rest of this entry »
How is universal search triggered
Posted by owen | Filed under Universal search
This is basically a burning question of mine I never got the chance to ask at SES. I sat and thought it through for a while and so here comes my theory…
SES London – Tuesday
Posted by owen | Filed under Events
I managed to wangle Tuesday off work to attend SES London, it was an interesting day on the whole so here is my experience. This isn’t a run down of the sessions though, as you can get that off the website.
How to spot paid links and what Google should do about them
Posted by owen | Filed under Paidlinks
There are lots of sites that use paid links, many of them are mainstream companies. It doesn’t take long to do a quick backlink check on some of the major companies in competitive markets to find a few that do. If you find a certain company conspicuous in it’s absence, on a competitve search term, then it’s more than likely they are being penalised for mal practice, such as paid links.
Tags: Google, Paid links